Christine Joie Jaylo and Daris Gonzales, University of the Philippines Visayas BSBA Marketing majors, were declared to be on the top five Marketing Students of the year in the 2013-2014 Agora Youth Awards of the Philippine Marketing Association (PMA) held at the Diosdado Macapagal Hall, Landbank Plaza, Manila on March 8, 2014.
Jaylo and Gonzales were UPV’s representatives to the Agora Youth Awards, Individual Category Marketing Plan Competition for National Geographic Explorer (NGX). Out of the five national finalists, Jaylo was awarded as First Honorable mention while Gonzales completed the top five finalists out of a total of 16 entries coming from 32 different schools all over the country.
The marketing challenge for the contenders was to come up with a marketing plan on a shoestring budget for Post10 Worldwide, Inc., the authorized importer, seller, and distributor of National Geographic Explorer in the Philippines.
The candidates were evaluated on two categories: (1) documentation of outstanding achievements work related to marketing where the candidate exhibited leadership and participation and (2) the submission of a marketing plan for NGX.