Magnates is the official academic organization of the Marketing students. Like the other Iloilo City campus-based academic organizations, Magnates derived its name from a business term which means powerful or wealthy businessman – especially in banking. “Aciem Parati” or battle-ready is the motto of Magnates. It embodies the whole marketing students, for they were trained to be battle-ready not just within the walls of the university but also in the corporate world. The Magnates’ battlecry is “Magnates. Strong! Strong!”